EU Must Cut Ties…

Former MEP Mick Wallace, in a post on X, called on the European Union to cut ties with the Israeli occupation over its crimes against Palestinian women. Wallace condemned the horrific crimes committed by the Israeli occupation against Palestinian women, emphasizing that tens of thousands of them have been killed during the ongoing genocide in Gaza.

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Palestinian Prisoners’ Club has declared that 91 female Palestinian prisoners, 4 of them from the Gaza Strip, are currently held in the Israeli occupation prisons. 29 of prisoners administratively detained without a prior trial, while 31 of these prisoners are mothers or minors. The club stated that there’s no specific number for the female prisoners from the Gaza Strip have been detained since the start of Israeli genocidal war

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Israel Breaks Ceasefire

The Israeli occupation breaches the ceasefire agreement and carries out several attacks on southern villages in Lebanon:

Three people were injured in a strike by Israeli drones on a car in the town of Markaba.

Israeli artillery targets the town of Al-Taybeh.

Three shells were fired at the town of Rmeish (Kharbet Kora), damaging a house and a supermarket, while Israeli aircraft flew at low altitude over Mount Lebanon and the south.

Gunfire was directed at civilians attempting to return to their homes in the city of Bint Jbeil.

An Israeli tank targeted the outskirts of Kfarshouba with two shells.

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PUMA Stops Sponsoring Israeli Football

The Boycott, Divestment, and Sanctions (BDS) movement announced that PUMA will terminate its sponsorship of the Israel Football Association (IFA) on December 31, 2024. This decision follows a five-year global boycott campaign launched in 2018, led by 215 Palestinian sports teams, urging PUMA to cut ties with the IFA.

The IFA includes teams based in Israeli settlements in the West Bank and Jerusalem, built on stolen Palestinian land, and actively supports maintaining these settlements.

The boycott campaign, which involved protests, online actions, and high-profile contract terminations, significantly tarnished the brand’s reputation.

During the campaign, activists occupied PUMA offices, sports teams ended contracts, and retailers removed its products. A leaked internal memo and public missteps by executives in the company revealed the campaign’s growing impact. Protests even increased to pressure the company, especially after Israel’s ongoing genocide in Gaza escalated, leading to widespread condemnation.

In December 2023, PUMA informed the Financial Times it would not renew its IFA contract. This rare public announcement, a year in advance, highlighted the pressure PUMA faced from pro-Palestine activists worldwide.

Starting January 1, 2025, Italian brand Erreà will replace PUMA as the IFA’s sponsor, but with a 40% lower sponsorship fee, signaling difficulties in securing a replacement.

The BDS movement called on Erreà to withdraw from the sponsorship, warning of complicity in Israel’s war crimes and genocide, as determined by the International Court of Justice (ICJ). Activists vowed to target Erreà if it proceeds with the contract.

The Boycott PUMA campaign demonstrates the power of collective action in holding corporations accountable for ties to human rights violations according to the Quds News Network.

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