Israel Spends $100M to Spruce Up Image in World

CROSSFIREARABIA – The Israeli government spent nearly $100 million to spruce up its image internationally according to the Haaretz daily. The money spent was on advertising foreign campaigns to improve Israel’s image and shape world public opinion effected by its genocidal war on Gaza, south Lebanon and Iran. But such media campaigns have not had the desired effects for the Israeli image has continued to decline. The Israel government spent at least $52 million on Google Ads,  YouTube, X platform and the integrated advertising platforms Outbrain and Teads.

CrossFireArabia

CrossFireArabia

Dr. Marwan Asmar holds a PhD from Leeds University and is a freelance writer specializing on the Middle East. He has worked as a journalist since the early 1990s in Jordan and the Gulf countries, and been widely published, including at Albawaba, Gulf News, Al Ghad, World Press Review and others.

Related Posts

Mojtaba Khamenei in ‘Full Physical Health’

Iranian President Masoud Pezeshkian said Monday that Supreme Leader Mojtaba Khamenei is in “full physical health” following a seven-hour meeting.

“We met with the Leader of the Revolution and discussed all manner of issues. Physically, he was in full health,” Pezeshkian said during a meeting cited by the semi-official Tasnim news agency.

“He offered his guidance, and I raised the concerns and problems. He listened to what I had to say with ease,” he added.

The official IRNA news agency earlier reported that Khamenei and Pezeshkian held a seven-hour long meeting to discuss challenges facing the country.

“Maintaining unity and cohesion was the most important advice that the Supreme Leader of the Revolution emphasized,” Pezeshkian said.

He added that the meeting primarily focused on people’s livelihoods, employment and housing, as well as “the problems caused by sanctions.”

Iran is engaged in a military conflict with Washington since the US and Israel launched a joint offensive against Tehran in February, fueling regional tensions. Iran retaliated with attacks targeting regional countries hosting US military assets.

Iran and the US agreed to a ceasefire in April and subsequently signed a memorandum of understanding in June aimed at ending their military conflict and reaching a lasting peace agreement.

​​​​​​​The deal, however, collapsed last month with Tehran and Washington exchanging attacks for nearly two weeks before US President Donald Trump abruptly halted the bombardment amid reports of talks to resolve the conflict according to Anadolu.

Continue reading
Facing The Israeli Gun: 108 Cases Against Journalists in July

The Freedoms Committee of the Palestinian Journalists Association has documented 108 cases of crimes, attacks, and violations against journalists and media workers in last July 2026. These included arrests, beatings, interrogations, detentions, and prevention from covering events, as well as attacks with stun grenades and tear gas, settler assaults, raids on homes and media outlets, and the confiscation and destruction of equipment.

The Freedoms Committee confirmed that 58 cases of detention and prevention from covering events topped the list of documented violations in that month of July, while restrictions on journalists’ work continued as they covered events in the field.

The committee also recorded 11 attacks by settlers against journalists and media crews, including physical assault, pushing, threats, and preventing journalists from carrying out their work, particularly while covering events and attacks in various areas of the West Bank.

The committee also documented 12 cases of journalists being targeted with stun grenades and tear gas, which in several instances resulted in journalists suffering from suffocation while covering raids, attacks, and field events.

Regarding physical assaults, the Committee documented six cases of beatings, in addition to four cases of journalists sustaining serious injuries while performing their journalistic duties and covering events in the Gaza Strip. These injuries included those caused by shrapnel from rockets and shells.

Concerning arrests, the committee documented two cases of journalists being detained, while also recording four cases of interrogation, as part of measures targeting journalists while performing their work or due to their journalistic activities.

The committee also monitored four cases of raids on homes and media outlets, some of which involved searches, tampering with contents, and interrogations of journalists. Additionally, one media outlet was closed and its contents confiscated.

With regard to journalistic equipment, the committee recorded three cases of confiscation and destruction of equipment, along with two cases of deletion of video footage during the prevention of journalists from covering events or attacks against them while performing their duties.

The Committee for Freedoms also documented two cases of journalists being barred from Al-Aqsa Mosque, where decisions were issued preventing them from entering the mosque’s courtyards for specific periods.

The field reports documented by the Committee during the month show that the attacks were not limited to one type of violation, but extended from arrest, interrogation, and detention to physical assault, targeting with tear gas and stun grenades, as well as preventing coverage, confiscating equipment, and deleting footage.

These findings confirm the continued exposure of Palestinian journalists to multiple risks and restrictions while performing their professional duty of reporting and documenting events, amidst repeated instances of prevention, detention, and attacks on media crews in various locations.

The Palestinian Journalists Association demands guarantees for the protection of journalists and their ability to perform their work without threats, attacks, or harassment. It also calls for respect for press freedom and the public’s right to access information, and for holding accountable those responsible for attacks and violations against journalists and media crews. Quds Press

Continue reading

You Missed

Oliver Stone: Israel’s Policy on Palestine Will be Judge by History as One of The Darkest…

Oliver Stone: Israel’s Policy on Palestine Will be Judge by History as One of The Darkest…

Gaza: No Trucks, No Aid, Israeli-style

Gaza: No Trucks, No Aid, Israeli-style

Israeli Holds 1700 Palestinian Remains For Bargaining

Israeli Holds 1700 Palestinian Remains For Bargaining

View of The Abu Taha Family in Yafa, 1940

  • By marwan
  • August 10, 2026
  • 10 views
View of The Abu Taha Family in Yafa, 1940

Mojtaba Khamenei in ‘Full Physical Health’

  • By marwan
  • August 10, 2026
  • 12 views
Mojtaba Khamenei in ‘Full Physical Health’

Melissa Barrera: ‘I am Not Afraid of Losing My Career…’

Melissa Barrera: ‘I am Not Afraid of Losing My Career…’