Israel Spends $100M to Spruce Up Image in World

CROSSFIREARABIA – The Israeli government spent nearly $100 million to spruce up its image internationally according to the Haaretz daily. The money spent was on advertising foreign campaigns to improve Israel’s image and shape world public opinion effected by its genocidal war on Gaza, south Lebanon and Iran. But such media campaigns have not had the desired effects for the Israeli image has continued to decline. The Israel government spent at least $52 million on Google Ads,  YouTube, X platform and the integrated advertising platforms Outbrain and Teads.

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Tech Firms in Cahoots With Israel Army in Gaza

Recent reports reveal that the Israeli army has been leveraging cloud services and AI tools from Amazon, Google, and Microsoft to enhance its military operations in Gaza.

Col. Racheli Dembinsky, commander of the Israeli army’s Center of Computing and Information Systems, confirmed the use of these technologies in a July 10 presentation according to the Quds News Network.

 The army’s use of Amazon Web Services (AWS) for “endless storage” of intelligence data on nearly everyone in Gaza underscores the scale of surveillance and data collection.

As the genocide continues, the role of these companies in military activities shines a light on the intersection of technology and warfare, challenging us to reflect on the responsibilities of global techfirms in such contexts



While these cloud services boost operational efficiency, they also raise serious ethical concerns. The partnership, part of a $1.2 billion deal known as Project Nimbus, has sparked protests among employees of these tech giants, some of whom were dismissed after speaking out.

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