Israel Spends $100M to Spruce Up Image in World
CROSSFIREARABIA – The Israeli government spent nearly $100 million to spruce up its image internationally according to the Haaretz daily. The money spent was on advertising foreign campaigns to improve Israel’s image and shape world public opinion effected by its genocidal war on Gaza, south Lebanon and Iran. But such media campaigns have not had the desired effects for the Israeli image has continued to decline. The Israel government spent at least $52 million on Google Ads, YouTube, X platform and the integrated advertising platforms Outbrain and Teads.






