Israel Starts Forced Displacement Under World Silence

The Israeli project in the Gaza Strip has reached its most revealing and dangerous stage yet. Israel is no longer concealing its intention to forcibly displace Palestinians from their homeland—it now announces this plan more openly than ever before, through official rhetoric at the highest levels. Through actions on the ground and institutional measures designed to reframe the crime as “voluntary migration”, Israel has attempted to implement its displacement campaign by exploiting the international community’s near-total silence, which has enabled the continuation of the crime and Israeli impunity despite the unprecedented nature of humanity’s first livestreamed genocide.

Israel is now attempting to carry out the final phase of its crime, and its original goal: the mass expulsion of Palestinians from Palestine, specifically from the Gaza Strip. For a year and a half, Israel has carried out acts of genocide, killing and injuring hundreds of thousands of people, erasing entire cities, dismantling the Strip’s infrastructure, and systematically displacing its population within the enclave. These actions aim to eliminate the Palestinian people as a community and as a collective presence.

The current plans for forced displacement are a direct extension of Israel’s long-standing settler-colonial project, aimed at erasing Palestinian existence and seizing land. What distinguishes this stage is its unprecedented scale and brutality—Israel is targeting over two million people who have endured a full-scale genocide and have been stripped of even the most basic human rights, under coercive, inhumane conditions that make living any sort of a normal life impossible. Israel’s deliberate objective is to pressure Palestinians into leaving by making it their only means of survival.

Having succeeded in revealing the weak principles of international law, such as protections for civilians based on their perceived racial superiority or lack thereof, Israel is now reshaping the narrative once again. Armed with overwhelming force and emboldened by the international community’s abandonment of legal and moral responsibilities, Israel seeks to portray the mass expulsion of Palestinians as “voluntary migration”. This is a blatant attempt to rebrand ethnic cleansing and forced displacement using dishonest language—like “humanitarian considerations” and “individual choice”—and is a direct contradiction of legal facts and the reality on the ground.

Euro-Med Monitor emphasises that forced displacement is a standalone crime under international law. It involves the removal of individuals from areas where they legally reside, using force, threats, or other forms of coercion, without valid legal justification. Coercion, in the context of Israel’s genocide in the Gaza Strip, goes beyond military force. It includes the creation of unbearable conditions that render remaining in one’s home practically impossible or life-threatening. A coercive environment includes fear of violence, persecution, arrest, intimidation, starvation, or other forms of hardship that strip individuals of free will and force them to flee.

“Israel has already committed the crime of forced displacement against Gaza’s population,” stated Lima Bustami, Director of Euro-Med Monitor’s Legal Department, “having driven them into internal displacement without legal grounds and in conditions that violate international legal exceptions, which only permit evacuation temporarily and under imperative military necessity, while ensuring safe areas with minimum standards of human dignity. None of these standards have been met. In fact, Israel has used this widespread and repeated pattern of displacement as a tool of genocide—aimed at destroying and subjecting the population to deadly living conditions.”

She added: “Although the legal elements of the crime are already fulfilled, Israel is further escalating it to a more lethal level against the Palestinian people—manifesting its settler-colonial vision of expulsion and replacement. Now it is attempting to market the second phase of forced displacement, i.e. beyond Gaza’s borders, as ‘voluntary migration’: a transparent deception that only a complicit international community—one that chooses silence over accountability—would accept.”

Today, the people of the Gaza Strip endure catastrophic conditions that are unprecedented in recent history. Israel has obliterated all forms of normal life; there is no electricity or infrastructure, and there are no homes, no essential services, no functioning healthcare or education systems, and no clean water services. Around 2.3 million Palestinians are confined to less than 34% of the Strip’s 365 square kilometres. Approximately 66% of the territory has been turned into so-called “buffer zones”, or areas that are completely off-limits to Palestinians and/or that have been forcibly depopulated through Israeli bombings and displacement orders.

Most of the population is now living in tattered tents amid the spread of famine, disease, and epidemics and an accumulation of waste—conditions symptomatic of the near-complete collapse of the humanitarian system. Israel continues to systematically block the entry of food, medicine, and fuel; destroy all remaining means of survival; and obstruct any efforts aimed at reconstruction or restoring even the minimum conditions for a healthy life.

These conditions in place are not the result of a natural disaster; rather, they have been deliberately engineered by Israel as a coercive tool to pressure the population into leaving the Gaza Strip. The absence of any genuine, voluntary alternative for Palestinians in the enclave renders this situation a textbook case of forcible transfer, as defined under international law and affirmed by relevant jurisprudence.

“While population transfers may be permitted in certain humanitarian contexts under international law, any such justification collapses if the humanitarian crisis is the direct consequence of unlawful acts committed by the same party enforcing the transfer,” according to Bustami. “It is impermissible to use forced displacement as a response to a disaster one has created—a principle clearly upheld by international tribunals, particularly the International Criminal Tribunal for the former Yugoslavia.”

Framing this imposed reality as a “voluntary” migration and an option not only constitutes a gross distortion of truth, but undermines the legal foundations of the international system, erodes the principle of accountability, and transforms impunity from a failure of justice into a deliberate mechanism for perpetuating grave crimes and entrenching the outcomes of such crimes.

Repeated public statements from the highest levels of Israel’s political and security leadership have escalated in intensity over the past year and a half, and expose a clear, coordinated intent to displace the population of the Gaza Strip. In a blatant bid to enforce a demographic transformation serving Israel’s colonial-settler agenda, senior Israeli officials—including Prime Minister Benjamin Netanyahu, former Defence Minister Yoav Gallant, Finance Minister Bezalel Smotrich, and National Security Minister Itamar Ben-Gvir—have publicly called for the expulsion of Palestinians from the Strip and for the settlement of Jewish Israelis in their place.

Netanyahu expressed full support in February 2025 for United States President Donald Trump’s plan to resettle Palestinians outside of the Gaza Strip, describing it as “the only viable solution for enabling a different future” for the region. Likewise, Smotrich announced in March that the Israeli government would back the establishment of a new “migration authority” to coordinate what he termed a “massive logistical operation” to remove Palestinians from the Strip. Ben-Gvir, meanwhile, has openly advocated for the encouragement of “voluntary migration” coupled with calls to resettle Jewish Israelis in the territory.

The 23 March decision of the Israeli Security Cabinet to establish a dedicated directorate within the Ministry of Defence, to manage what it calls the “voluntary relocation” of the Gaza Strip’s residents to third countries, is evidence that this displacement is not a by-product of destruction or political rhetoric, but an official policy. This policy is being implemented through institutional mechanisms, directed from within Israel’s own security apparatus, with full operational powers, executive structures, and strategic goals.

Current Defence Minister Israel Katz’s statement on the new directorate confirmed that it would “prepare for and enable safe and controlled passage of Gaza residents for their voluntary departure to third countries, including securing movement, establishing movement routes, checking pedestrians at designated crossings in the Gaza Strip, as well as coordinating the provision of infrastructure that will enable passage by land, sea and air to the destination countries”.

The true danger of establishing such a directorate lies not only in its institutionalisation of forced transfer, but in the new legal and political reality it seeks to impose. It rebrands displacement as an “optional” administrative service while stripping civilians of their ability to make free, informed decisions, therefore cloaking a war crime in a veneer of bureaucratic legitimacy.

Any departure from the Gaza Strip under current circumstances cannot be considered “voluntary”, but rather constitutes, in legal terms, forcible transfer, which is strictly prohibited under international law. All individuals compelled to leave the Strip retain their inalienable right to return to their land and property immediately and unconditionally. They also have the full right to seek compensation for all damages and losses incurred as a result of Israeli crimes and rights violations, including the destruction of homes and property, physical and psychological harm, the assault on human dignity, and the denial of livelihood and basic rights.

Under its obligations as an occupying power responsible for the protection of the civilian population, Israel is prohibited from forcibly transferring Palestinians and bears full legal responsibility to ensure their protection from this crime. The rules of international law, particularly customary international law and the Geneva Conventions, require all states not to recognise any situation arising from the crime of forcible transfer and to treat it as null and void. States are also obligated to withhold all material, political, and diplomatic support that would contribute to the entrenchment of such a situation.

International responsibility goes beyond mere non-recognition. It includes a legal duty for states to take urgent effective steps to halt the crime, hold perpetrators accountable, and provide redress to victims. This includes ensuring the safe, voluntary return of all displaced persons from the Gaza Strip, and providing full reparations for the harm and violations they have suffered. Any failure to act in this regard constitutes a direct breach of international law and complicity that could subject states to legal accountability.

The international community must move beyond deafening silence and abandon paltry rhetorical condemnations, which have come to represent the maximum response it dares to make in the face of the livestreamed genocide unfolding before its eyes. It must act swiftly and effectively to halt Israel’s ongoing project of mass displacement in the Gaza Strip and prevent it from becoming an entrenched reality. This action must be based on international legal norms, a commitment to justice and accountability, and an honest reckoning with the root structural cause of the crimes: Israel’s unlawful presence in the Occupied Palestinian Territory since 1967.

Endorsing or remaining silent about Israeli plans to forcibly transfer Palestinians out of the Gaza Strip not only exonerates Israel but rewards it for its illegal conduct by granting it gains secured through mass killing, destruction, blockade, and starvation. This is not just a series of war crimes or crimes against humanity—it embodies the legal definition of genocide, as established by the 1948 Genocide Convention and the Rome Statute of the International Criminal Court.

All states, individually and collectively, must uphold their legal obligations and take all necessary measures to halt Israel’s genocide in the Gaza Strip. This includes taking immediate, effective steps to protect Palestinian civilians and to prevent the implementation of the US-Israeli crime of forcible transfer that is openly threatening the Strip’s population.

The international community must impose economic, diplomatic, and military sanctions on Israel for its systematic and grave violations of international law. This includes halting arms imports and exports; ending all forms of political, financial, and military support; freezing the financial assets of officials involved in crimes against Palestinians; imposing travel bans; and suspending trade privileges and bilateral agreements that offer Israel economic advantages that sustain its capacity to commit further crimes.

States must also hold complicit governments accountable—chief among them the United States—for their role in enabling Israeli crimes through various forms of support, including military and intelligence cooperation, financial aid, and political or legal backing.

The ethnic cleansing and genocide taking place right now in the Gaza Strip would not be possible without Israel’s decades-long unlawful colonial presence in the Occupied Palestinian Territory. This is the root structural cause of the violence, oppression, and destruction in the besieged enclave. Any meaningful response to the escalating crisis in the Strip must begin with dismantling this colonial reality, recognising the Palestinian people’s right to self-determination, and securing their freedom and sovereignty over their national territory. As Israel and its allies must be compelled to abide by the law, international intervention is the only path to ending the genocide, halting all forms of individual and collective forcible transfer, dismantling the apartheid regime, and establishing a credible framework for justice, accountability, and the preservation of human dignity.

EuroMed Human Rights Monitor

CrossFireArabia

CrossFireArabia

Dr. Marwan Asmar holds a PhD from Leeds University and is a freelance writer specializing on the Middle East. He has worked as a journalist since the early 1990s in Jordan and the Gulf countries, and been widely published, including at Albawaba, Gulf News, Al Ghad, World Press Review and others.

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NAZA: When Israel’s Killing Machine Speaks in Its Own Voice

CROSSFIREARABIA – There are documentaries that expose a war by showing its victims, and there are films that attempt something altogether different: Entering the machinery that produces those victims.

NAZA, the disturbing new documentary by Israeli filmmakers Yuval Abraham and Rachel Szor, belongs firmly to the second category.

Premiered at the Venice International Film Festival on 10 September, NAZA does not principally take its cameras into Gaza’s shattered streets, hospitals or tent camps. Instead, Abraham and Szor turn their cameras towards Israel — specifically towards 24 Israeli intelligence officers and soldiers who participated in the systems of surveillance, target selection and killing that have shaped Israel’s war in Gaza.

It is this inversion that makes NAZA potentially one of the most consequential films yet made about the Gaza war.

The Palestinians are overwhelmingly the people who die. But for most of the film, the camera remains on the other side of the border, among people who helped determine who would be targeted and how.

The result, according to Peter Bradshaw’s review in The Guardian, is a profoundly unsettling film that casts a “chilling light” on what has happened in Gaza. The Guardian is not merely reviewing the documentary: it produced NAZA, which grew out of investigations undertaken by the newspaper together with the Israeli-Palestinian publication +972 Magazine and the Hebrew-language Local Call between 2023 and 2025.

A word that turns civilians into numbers

The horror begins with the title.

“NAZA” is described by the filmmakers as an Israeli military term for the civilian casualties expected in an attack.

Before a bomb falls, in other words, civilians may already exist inside the targeting calculation as a number.

This is perhaps the film’s most disturbing proposition because it moves the argument beyond the familiar dispute over whether civilians were accidentally killed during attacks on Hamas targets. NAZA asks a more uncomfortable question: What happens when civilian deaths become incorporated into the architecture of targeting itself?

The Israeli witnesses describe systems in which intelligence, artificial intelligence, mass surveillance and enormous quantities of personal data are combined to identify suspected targets.

According to testimony presented in the film, computer systems analysed telephone behaviour and other information to identify people suspected of connections to Hamas. Targets could then be attacked at their homes, sometimes at night, despite the presence of their families.

One witness refers to an error rate of around 15 percent. Another describes an expected “Naza” figure of roughly 20 civilians for an operation.

Other testimony goes considerably further.

The Guardian’s investigation accompanying the film reports accounts of neighbourhoods being destroyed even when Israeli forces estimated that significant numbers of residents remained inside, civilian homes being systematically burned and Palestinians being killed around food-distribution areas.

The effect is to transform the vocabulary of “collateral damage.” Collateral damage ordinarily suggests something unintended. NAZA suggests calculation.

The horror is 60 kilometres away

Abraham and Szor make an inspired visual decision.

The interviews take place at night on rooftops in Tel Aviv.

The witnesses’ identities must be protected. Faces remain largely in darkness and appearances and voices are digitally altered. Yet behind these anonymous figures another character gradually emerges: Tel Aviv itself.

Apartments glow.

Traffic moves.

People continue their ordinary lives.

And Gaza is only about 60 kilometres away.

Bradshaw draws particular attention to this juxtaposition in his Guardian review. The camera periodically leaves the intelligence officers and wanders across Tel Aviv’s illuminated apartment buildings, observing fragments of comfortable civilian existence while another civilian population, almost within geographical touching distance, has been subjected to extraordinary destruction.

This distance is central to NAZA.

Modern warfare permits killing without proximity.

The person gathering intelligence does not necessarily see the family beneath the bomb. The analyst studies a screen. An algorithm produces possibilities. Someone approves a target. Someone else presses another button.

Each individual performs one function. The system performs the killing.

It is therefore significant that Abraham and Szor say their film is not primarily concerned with individual “rogue soldiers.” Their subject is something larger: the orders, procedures, assumptions and language through which extraordinary violence becomes ordinary institutional activity.

They call it the story of “the system and its cogs.” 

That may ultimately be the most important sentence attached to the film.

Not monsters, but technicians

One of NAZA’s unsettling qualities appears to be the ordinariness of the people speaking.

These are not cinematic villains.

They are technicians, intelligence officers and educated professionals. Some appear troubled by what they participated in. Others describe operations with a detachment that is arguably more disturbing than anger or hatred would have been.

One interviewee describes the experience as resembling a video game. Another recalls surveillance of two young sisters used to determine when their father, a suspected Hamas operative, was home. According to Screen Daily’s account of the film, an attack subsequently killed the girls and other members of the family — while the intended target was apparently not there. (Screen DailyError! Filename not specified.)

This is where NAZA enters territory familiar from Jonathan Glazer’s The Zone of Interest.

The connection is not accidental: Glazer is an executive producer of NAZA, alongside a production team associated with that Oscar-winning film.

The Zone of Interest explored horror through normality: Auschwitz existed beside a family home in which people gardened, ate meals and raised children.

NAZA constructs a contemporary and inevitably controversial echo.

Tel Aviv sleeps.

Screens glow.

Analysts work.

Gaza burns.

The significance of Israeli testimony

There is another reason this documentary matters.

Palestinians have described the destruction of Gaza since October 2023 in extraordinary detail. Palestinian journalists have filmed dead children, flattened neighbourhoods, destroyed hospitals, displaced families and mass graves.

Palestinian testimony has never been absent.

The uncomfortable question is why another form of testimony — that of Israelis participating in the system — may carry greater weight with Western audiences.

Abraham and Szor themselves appear conscious of the contradiction.

They do not claim Israelis are required to reveal what Palestinians have somehow failed to reveal. The destruction is already visible. Instead, NAZA tries to document the institutional mechanisms behind what everyone can see.

This distinction matters.

The film is less concerned with proving that Gaza was destroyed than explaining how destruction became administratively possible.

The 24 witnesses describe the infrastructure behind the explosion: intelligence databases, surveillance, algorithms, targeting procedures, permissible civilian casualty calculations and the bureaucratic division of responsibility.

It is the anatomy of remote warfare.

From

No Other Land to NAZA

Abraham and Szor are particularly interesting filmmakers because NAZA follows directly from No Other Land, which they made with Palestinian filmmakers Basel Adra and Hamdan Ballal.

That film documented the destruction and displacement confronting Palestinian communities in Masafer Yatta in the occupied West Bank and won the 2025 Academy Award for best documentary.

The directors themselves see continuity between the two works.

In No Other Land, they have said, the filmmakers documented individual demolitions and acts of violence in order to reveal the larger structure behind them. In NAZA, the approach is similar: collect individual testimonies until the architecture of the system becomes visible.

But NAZA goes somewhere darker.

The West Bank film largely observed what occupation does to people.

The Gaza film asks the people operating the machinery to explain how it works.

The film’s weakness

Bradshaw nevertheless identifies an important problem.

All 24 witnesses are anonymous.

There are compelling reasons for this. They could face serious professional, legal and personal consequences. The filmmakers reportedly spent considerable effort technologically disguising their identities, and completion of that anonymisation process was one reason the film was announced unusually late for Venice.

Yet anonymity inevitably weakens testimony.

The viewer cannot independently judge who these people are, what positions they held or how much direct knowledge they possessed.

Bradshaw argues that having nobody prepared to attach a name and face to the allegations reduces their evidentiary impact, even while acknowledging the danger they would face by doing so.

It is a legitimate criticism.

Yet the cumulative nature of the film appears designed partly to answer it. There is not one anonymous voice but two dozen of them, while many of the systems they describe were previously investigated journalistically.

The film therefore asks to be judged not as a collection of isolated confessions but as a mosaic.

Where the Guardian review becomes debatable

There is one element of Bradshaw’s otherwise powerful review that deserves scrutiny.

When one of the Israeli interviewees reaches for an analogy with Nazism, Bradshaw resists it. Gaza, he argues, should not be equated with the Holocaust, suggesting Dresden as a more historically appropriate comparison.

His caution is understandable. Historical analogies can illuminate, but they can also flatten fundamentally different events. Yet perhaps the more interesting point is not whether Gaza “is” Auschwitz, Dresden or anything else.

It is who raises the comparison.

The discomfort comes from an Israeli participant in the military system looking back at European history and then looking at his own actions.

The film need not settle that comparison. The fact that an insider feels compelled to ask the question is itself part of the testimony.

A documentary about distance

Ultimately, NAZA appears to be about several kinds of distance. There is the physical distance between Tel Aviv and Gaza. There is technological distance between the person operating a computer and the human being beneath an aircraft. There is bureaucratic distance between collecting intelligence and dropping a bomb.

There is linguistic distance between saying “civilian” and saying “Naza.”

And there is moral distance — the extraordinary ability of a modern society to continue eating dinner, watching television and going to work while devastating violence is being inflicted only kilometres away.

That is why the nighttime Tel Aviv setting may be the film’s most effective image. The lights continue burning in the apartments. The intelligence officers sit in darkness. And beyond the horizon lies Gaza.

When the perpetrators provide the evidence

NAZA will inevitably generate political controversy. Some will challenge the testimony. Others will challenge the filmmakers’ terminology and conclusions. Israel has consistently argued that it targets Hamas rather than civilians and that Hamas’s operations within populated areas place civilians in danger.

But NAZA changes the nature of that debate.

Its central witnesses are not Hamas officials, Palestinian activists or foreign campaigners. They are Israelis who say they participated in the system.

And Abraham and Szor’s achievement is apparently not to force these people into dramatic confessions but simply to allow them to describe their work.

That may explain why the film sounds so disturbing. There are no screaming interrogations.

No theatrical confrontations. No need for them. The men and women behind the screens explain the algorithms, surveillance, intelligence and calculations.

Gradually the vocabulary of technology gives way to something painfully simple.

Every “Naza” was a person. Someone’s daughter. Someone’s father. Someone asleep inside an apartment.

Someone waiting for food.

And perhaps that is the lasting importance of NAZA. After nearly three years in which Gaza’s destruction has repeatedly been presented through arguments over numbers, military necessity and proportionality, Abraham and Szor take the audience behind those numbers.

They show us the people who calculated them.

And they ask what happens to a society when human beings can first be converted into numbers — and then those numbers become acceptable.

NAZA does not merely document the devastation of Gaza. It documents the bureaucracy that made devastation possible.

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Palestinians Slam Adidas For Pro-Israel PR Campaign
  • HebaHeba
  • September 10, 2026

Two Palestinian amputee athletes from the Gaza Strip condemned the global sports equipment company Adidas for using an Israeli soldier as an advertising figure for its products, describing the move as “a blatant bias toward the Israeli killers and a whitewashing of the crimes of genocide.”

The two athletes, speaking to Anadolu, said they had decided on a “comprehensive boycott and abandonment of the company’s products” and called on the Arab and Muslim sporting community and free people around the world to support them and stop buying its products.

Former Israeli soldier Shalev Biton, who participated in the Israeli aggression against the Gaza Strip in 2021, appeared in a local campaign promoting the Single Shoe service launched by Adidas.

The service allows amputees, or those who need only one shoe, to purchase it for 50% of the price of a full pair.

The campaign sparked widespread international, Arab and Palestinian discontent, amid the suffering of thousands of amputees in the Gaza Strip due to a shortage of prosthetic limbs and the raw materials needed to manufacture them.

‘Whitewashing the image of the killers’

Ahmed Abu Nar, an amputee football player in Gaza, said that Adidas, a company of its size, using an Israeli sniper who participated in the war on the Strip was “a provocative act and a deliberate attempt to whitewash the image of those committing war crimes against civilians.”

Abu Nar, who lost his left leg as a result of direct fire from an Israeli sniper, expressed his astonishment at “using an Israeli soldier to advertise and market this shoe, at a time when it could have used many other people.”

He added: “The company has expertise and specialized teams to study every step, and what happened was not a mere coincidence, but a calculated decision to ignore the victims and celebrate the killer.”

Abu Nar criticized the company’s handling of the controversy and its decision to limit the apology and removal of the advertisement to pages directed only at the Middle East, noting that “the company’s global page did not address the matter.”

Under pressure and amid calls to boycott it, the German sportswear company Adidas apologized Monday through its Arabic-language Instagram account for launching an advertising campaign featuring an Israeli soldier.

The Adidas Arabia account has relatively limited reach, with only 1.4 million followers, a figure that is dwarfed by the more than 29.6 million followers of its global account.

Abu Nar confirmed that he had made a firm decision to boycott Adidas and dispose of all its sports equipment, saying: “This decision is irreversible for us as athletes in Gaza.”

He added: “The company applies double standards, between us being victims and being exposed to death, bombing and destruction at every moment, while on the other hand they said the war had stopped, and to this day it has not stopped. On our way to the field, we are at any moment afraid that a bombing may occur.”

Since Oct. 8, 2023, Israel has been committing genocide in Gaza, leaving more than 73,000 Palestinians dead, more than 174,000 wounded, and destruction affecting 90% of the infrastructure.

Bias toward the occupation

For his part, Hassan Abu Karim, 43, a board member of the Palestine Amputee Football Association, denounced what he described as “racial discrimination and double standards” practiced by global companies in their handling of the Palestinian issue.

Abu Karim, who lost his foot to an Israeli shell in 2006 during an incursion into the Maghazi area, said: “At a time when our association has struggled since its establishment in 2018 to provide the most basic necessities, including shoes and crutches for amputee athletes, we find the global company opening its doors and providing its capabilities and sponsorship to a soldier who participated in massacres against our people.”

“This greatly affects the sporting situation in Palestine, particularly people with amputations who had been waiting for international institutions and companies to sponsor them or stand by their side,” he added.

Abu Karim, a former player for Maghazi Services Club who participated in international sporting initiatives for amputees, explained that it would be more appropriate for global companies to show solidarity with victims living under siege and bombardment and to safeguard the rights of people with disabilities.

He continued: “As an athlete, when I saw this advertisement, it became clear to me that they had ignored the suffering of people with disabilities or amputees in Gaza.”

He considered the use of the Israeli soldier as an advertising figure to be “abhorrent racial discrimination,” calling on Adidas “not to be racist and not to side with the occupation and killing.”

Abu Karim called on Arab and Muslim athletes and sporting institutions around the world to stand alongside Palestinian athletes and confront what he described as “racist policies” through a broad boycott of the company’s products until it “complies with humanitarian values and justice.”

Days after the advertisement was published, criticism escalated across social media platforms as accounts supportive of the Palestinian cause republished images of the campaign, pointing out that Biton had lost his leg while participating in the Israeli aggression against the Gaza Strip in 2021.

Israel’s Channel 15 said posts that recirculated the advertisement received millions of views, while a hashtag calling for a boycott of Adidas spread, accompanied by thousands of calls to boycott the company.

Users compared the Israeli soldier with the thousands of Palestinians whose limbs had been amputated during the genocide, accusing Adidas of ignoring their suffering.

More than 5,000 amputation cases

The figures concerning amputees in the Gaza Strip reveal the extent of the contrast highlighted by Adidas’ critics.

According to World Health Organization estimates issued in May 2026, the Strip recorded between 5,161 and 6,710 limb amputations since October 2023.

The organization indicated that around 43,000 people in Gaza sustained injuries likely to permanently change their lives, including approximately 10,000 children.

It noted that the number of serious limb injuries had reached around 22,000 cases by May, while the total number of injuries at that time had reached approximately 172,000 since Oct. 8, 2023.

In a related context, figures reported by the UN Office for the Coordination of Humanitarian Affairs (OCHA) on Aug. 14, 2026, confirmed that children account for around 18% of amputation cases in Gaza, while specialized rehabilitation services for children are unavailable in the Strip.

The suffering of amputees does not end with the loss of their limbs, as it is followed by a long process of surgical operations, physical therapy, rehabilitation and the search for a suitable prosthetic limb. Anadolu

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